Strategic Council
Develop cohesive message and narrative that can evolve as your company grows
Collaborate with internal teams to dig deep and extract important stories
Develop plans for crisis communications
Press Office
Media outreach and follow-up, news-jacking, interview coordination
Develop, hone and manage relationships with influential journalists
Host and plan strategic media events including panels and media dinners
Digital PR/ link-building
Content Creation
Press releases
FAQs
Media alerts
Narrative and messaging
Thought Leadership
Collaborate and guide development of strategic POVs and insights
Position you as a KOL (key opinion leader)
Media training
Develop executive bios
Coordinate byline placement and ghost-write articles
Draft quotes for quick turnaround media opportunities
Product Reviews
End-to-end coordination of product reviews with top-tier publications
Pitching products for review
Coordinate sending of product w/ internal teams
Follow-up with reviewers
Program Management
Set PR KPIs
Dedicated time on a weekly or bi-weekly basis to discuss PR initiatives and traction towards program KPIs
Deliver weekly updates on PR initiatives including coverage updates on competitors and industry news
Retainer clients only